VIFOCUS photography in New York City

VIFOCUS

We turn instants into art.

Luxury Photography Studio — Manhattan, New York

Portfolio

Portrait by VIFOCUS

Based in Manhattan, New York.

VIFOCUS is a luxury photography studio in Manhattan. We create customizable Personal Experiences, outdoor sessions across New York, studio portraits and full event coverage — photo and video.

Our work has reached NYFW, Hostos, SERHANT. and Salesforce, and clients fly in from other countries to create with us. Every session is directed with intention, from the first idea to the final gallery.

Apply for the Experience

The people behind VIFOCUS

Meet the Team

Jasel Ruiz

Jasel Ruiz

Filmmaker & Photographer

I'm a filmmaker and photographer focused on capturing strong visuals, authentic moments, and compelling stories through photo and video. I bring a creative eye, attention to detail, and an energetic approach to every production, helping turn ideas and experiences into memorable visual content.

View full profile
Victor Alvarez

Victor Alvarez

Founder & Lead Photographer

I built a brand that has connected with millions of you online — more than 300k followers across platforms, widely loved videos, and clients who have flown in from other countries to work with me. I love you and I really appreciate your support.

Thank you.

View full profile
Rosa Maria

Rosa Maria

Backend Operations

I keep VIFOCUS running behind the scenes — coordinating schedules, clients and logistics so every session flows smoothly, from the first booking message to final delivery.

View full profile

Trusted by brands & institutions

New York Fashion WeekHostos Community CollegeSERHANT.Salesforce